case study content writing

1: A Powerful tool to increase sales and conventions.

2: Real-life examples of how your business helps customers reach their goals.

3: Show rather than tell.

Write about your ideal customer:

1: Top client.

2: Most target industry.

3: Show that you understand industry-specific needs.

Cover the story from A to Z:

1: Who is the client and what do they do?

2: Their problems and challenges.

3: What solution did you provide?

4: What challenges were addressed?

5: Exact outcome.

Readability:

1: Headings and sub-headings.

2: Images and graphics.

3: Bullet points and number lists.

4: Bold and italicized text.

Use Data and Real Numbers:

1: Use clear and direct numbers.

2: Charts, graphs, or analytics data.

Mention specific strategies:

1: Tell what services you offer.

2: For how long?

3: Strategy.

Don’t forget CTA:

1: Add CTA to relevant services.

2: Helps new clients know about your solutions.

What is a case study?

1: An analysis of a specific instance to show a quantifiable outcome as a result of the application of something.

1: Used as social proof.

2: Show the audience that your offer solves the problems.

Benefits of a case study:

1: Gain an edge over competitors.

2: Works as evidence.

3: Build trust.

4: Generate new leads.

5: Convert more leads into clients.

Sections in a case study:

1: Title and client.

Problems or Challenges:

Before HubSpot, Assignar lacked an effective marketing strategy in place to help it achieve its long-term goals. Their sales team was responsible for sourcing their leads, without any supporting resources or assistance.

Solution:

Assignar uses HubSpot to build out content and generate more inbound leads, while also educating the market. They then track and nurture these inbound leads through the entire customer journey by using the reports, workflows, and email features within HubSpot.

Results:

They have seen a 90% growth in monthly website traffic. Not only that, they have observed an impressive 140% increase in customer base since using HubSpot. The automation process has allowed them to save 60% of time due to the fact that their sales team no longer has to spend time on admin tasks.

Content writing