Table of Contents
Terminologies related to email marketing
Some of the basic terminologies related to email marketing:
1: A/B split test.
2: Attachment open rate.
3: Auto responder.
4: Bounce rate.
5: Cold emails/ Cold email campaigns.
6: Conversion rates.
7: Drip marketing – Scheduled to send an email based on its behavior.
8: Email harvesting – email scraping.
9: Email phishing.
10: Email Queue.
11: Grey email.
12: Blacklisting domain.
13: Double opt-in.
14: Email list.
15: Email marketing.
16: Email Service Provider.
Example: Gmail.
17: Email templates.
18: IP warmup.
19: Label.
20: List segmentations.
21: Newsletter.
22: Open rate.
23: Reply rate.
