Table of Contents
How to write amazing landing page content
What is a landing page?
A dedicated web page where the audience lands through ads, emails, or other online platforms.
Examples:
1: Join the email list.
2: Buy the product.
3: Book a demo.
4: Enroll in Course.
5: Download the app.
Importance of landing page:
1: Generate more leads.
2: Grow email list.
3: Increase conversions.
4: Add context to promotion.
Writing with one target audience in mind:
1: Demographics.
2: Characteristics.
3: Habits.
4: Needs.
Writing landing page content:
1: Match and copy or email text.
2: Catchy headlines.
3: Prioritize the most important information.
4: Benefit-focused features.
5: Clear, concise, and persuasive.
Writing landing page content:
1: Scarcity and urgency.
2: Clear CTA.
3: Serve the purpose in a way to supports CTA.
4: Repeat your CTA.
Don’t forget the basics:
1: Bullet points.
2: Use familiar words.
3: Short paragraphs and sentences.
4: Headings and sub-headings.
5: White space.
6: More active voice.
7: Don’t use links.
8: Relevant images.
Landing page characteristics:
1: Testimonials.
2: Trust signals.
3: Product images.
4: Explainer video.
5: Large buttons.
