Table of Contents
Writing landing page content
1: Match and copy or email text.
2: Catchy headlines.
3: Prioritize the most important information.
4: Benefit-focused features.
5: Clear, concise, and persuasive.
6: Scarcity and urgency.
7: Clear CTA.
8: Serve the purpose in a way to supports CTA.
9: Repeat your CTA.
Don’t forget the basics:
1: Bullet points.
2: Use familiar words.
3: Short paragraphs and sentences.
4: Headings and sub-headings.
5: White space.
6: More active voice.
7: Don’t use links.
8: Relevant images.
