Table of Contents
Writing landing page content
1: Scarcity and urgency.
2: Clear CTA.
3: Serve the purpose in a way that supports CTA.
4: Repeat your CTA.
Don’t forget the basics:
1: Bullet points.
2: Use familiar words.
3: Short paragraphs and sentences.
4: Headings and sub-headings.
5: White space.
6: More active voice.
7: Don’t use links.
8: Relevant images.
